Savannah Square Pops

ROMANCZUKERIKA@GMAIL.COM

Responsiblities
Brand Identity System
Packaging
Illustrations
Brand Guidelines

Savannah Square Pops is a small-batch ice pop shop run by owners Mark and Judd, who make and sell every pop by hand from their storefront and cart in Savannah, Georgia. Because the brand is so closely tied to the people behind it, we made Mark and Judd the heart of the identity, starting with a custom wordmark inspired by their personalities.

We reimagined them as illustrated mascots, bringing the brand to life through playful scenes like carrying oversized pops or cruising around in their delivery truck. These characters became a consistent thread across the brand, appearing on merchandise, social posts, and shipping box stickers.

With 22 flavors inspired by Savannah’s historic squares and a menu that’s always evolving, the visual system needed to stay flexible. We created a bold color-blocking approach and vibrant palette that could shift easily as flavors rotate, while still feeling cohesive and unmistakably Savannah Square Pops.

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romanczukerika@gmail.com