ERIKA ROMANCZUK
ROMANCZUKERIKA@GMAIL.COM

MassMutual



Responsiblities
Retainer Design Projects
Subbrand Identities
Social Media Design & Illustrations
Storyboarding

MassMutual, ranked #102 in the 2024 Fortune 500, is a mutual insurer with over 170 years of helping people secure their futures and protect the ones they love. In 2017, The Working Assembly developed a modern, approachable brand identity for MassMutual, centered on mutuality, protection, and service, designed to resonate with both consumers and financial advisors.

During my time at The Working Assembly, I worked across a range of retainer projects for MassMutual, both applying and expanding their core brand system. My work spanned sub-brand identities, campaigns, digital and print advertising, long-form and white paper design, animated videos and storyboards, and social media content, supporting the brand across a wide variety of touchpoints.
romanczukerika@gmail.com