ERIKA ROMANCZUK
ROMANCZUKERIKA@GMAIL.COM

Cari



Responsiblities
Brand Identity System

Cari is the loyalty payment platform for the people behind the plates. Cari strengthens the backbone of hospitality by making excellence rewarding for both operators and suppliers in the industry. Cari came to The Working Assembly looking for a premium, trustworthy, and tech-forward brand identity that would position them as a leader in strengthening the hospitality industry.

The brand identity for Cari is technical and functional, emphasizing clean layouts and a frank, unadorned visual language. The duality of rewarding both sides of the table is celebrated through the use of both mechanical and tactile elements: The tech-forward aesthetic is balanced with a high-end chrome texture that is reminiscent of stainless steel kitchen countertops, a symbol of what connects the suppliers to the operators. Energy is infused into a stark white, black, and metallic system through warm and personal photography that emphasizes Cari’s connected and steady personality.



romanczukerika@gmail.com